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About Direct Life

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LV=

LV= is the largest friendly society in the UK looking after more than 3.8 million customers and members and managing assets worth around £9.5 billion.

We help people protect and provide for the things they love in life.

It’s about managing money in a way that frees people from day-to-day worries and allows them to get on with the important things in life.

When it comes to protection, we know that everyone is different so we have a variety of protection products to choose from. If you love it, LV= it.

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Direct Life is a trading style of Direct Life & Pension Services Ltd who are authorised and regulated by the Financial Services Authority. Registered office: Pinnacle House, A1 Barnet Way, Borehamwood, Hertfordshire WD6 2XX.Registered in England no 2467691. Direct Life & Pension Services Ltd is a BNP Paribas company. Telephone calls may be recorded for quality assurance purposes.

* £5 monthly premium is based on a female non smoker who was born on 01/01/1980 for £10,000 Level Term Life Insurance for a 5 year term as at 01.04.12 Source; Moneyfacts Investment Life & Pensions publication March 2012