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About Direct Life

About Direct Life

We are owned by Cardif Pinnacle Insurance Holdings plc, part of the BNP Paribas banking group. We started selling life insurance in 1990 and are now one of the top sellers of life insurance products in the UK.   

Direct Life is a trading style of Direct Life & Pension Services Ltd and we provide life insurance quotes direct to customers.

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Cheaper than the insurers

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UK based call centre

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No hard sales

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Direct Life is a trading style of Direct Life & Pension Services Ltd who are authorised and regulated by the Financial Services Authority. Registered office: Pinnacle House, A1 Barnet Way, Borehamwood, Hertfordshire WD6 2XX.Registered in England no 2467691. Direct Life & Pension Services Ltd is a BNP Paribas company. Telephone calls may be recorded for quality assurance purposes.

*Prices for a non-smoker male aged 30 for £100,000 of Level Term Life Insurance for a 20 year term. Source; Moneyfacts Investment Life & Pensions publication January 2011 and www.directlife.co.uk on 17.01.11. Savings calculated based on the difference between the premiums multiplied by 240 months which is the term of the policy.

£5 monthly premium is based on a female non smoker who is born on 01/01/1980 for £10,000 Level Term Life Insurance for a 5 year term as at 04.01.11.
£5 monthly premium is based on a female non smoker who is born on 01/01/1980 for £10,000 Level Term Life & Critical Illness Insurance for a 5 year term as at 04.01.11.