The life cover firm is to sponsor young Scottish golfer Lloyd Saltman, a star performer in the amateur world of the sport, reports the FT Adviser.
Saltman came to prominence in 2005 when, as a 19-year-old, he claimed the silver medal for the leading amateur at the Open Championship at St Andrews, with a 15th place finish.
The youngster's success has continued, with victories in the Irish Open and the Scottish Championship of Champions in 2007.
He also represented Great Britain and Ireland in this year's Walker Cup competition.
Otto Thoresen, Aegon Scottish Equitable chief executive, told the FT Adviser that the life insurance company is proud to be associated with this sparkling talent.
"Aegon is committed to developing talent and we are delighted to be supporting Lloyd as he sets out on his career in professional golf," he commented.
"He has achieved a great deal already and we are looking forward to seeing him build his position and go on to further success in the months and years ahead."
The terms of the three-year deal have not been disclosed, although Saltman is to wear the Aegon Scottish Equitable logo on his hat and golf clothing.
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