The British Heart Foundation (BHF) has highlighted the poor attitudes most Brits have towards health and exercise.
A lack of exercise can lead to obesity, depression and a wide range of potentially fatal conditions such as cancer and heart disease - both of which will drive up the cost of life insurance.
In spite of the overwhelming dangers associated with unhealthy living, however, the BHF poll found that just a third of the population is achieving the minimum recommended daily amount of 30 minutes exercise a day.
Even more alarmingly, less than four in ten people would take up exercise if told by a doctor that their life depended on it.
"With our busy lifestyles and labour-saving devices we've stopped getting the exercise our bodies desperately need," said Dr Mike Knapton, director of prevention and care at BHF.
"For many people, exercise has become an ugly word, something to avoid at all costs - but you'd be amazed how easy it is to up the tempo of your heartbeat."
The latest BHF poll comes in the wake of a report from the Food Standards Agency that revealed Brits are also failing to ensure they maintain healthy nutritional standards.
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