The development of new Alzheimer's treatments mean that sufferers may be given longer and more satisfying lives, a health expert has said.
According to the Alzheimer's Society, there will be over a million people with dementia by 2025, a condition which may affect the life insurance policies of sufferers.
Richard Barker, director general of the Association of the British Pharmaceutical Industry (ABPI), said that with many new treatments "in the pipeline", the industry is looking to find new ways that can, if not reverse the disease, "at least slow the whole process down and therefore give people longer, more useful, more satisfying lives".
"Since we're surviving other diseases, we're getting older and more of us will fall prey to Alzheimer's, so we're very focused on trying to get cures for this devastating disease in particular," he added.
His comments follow a survey conducted by the ABPI to identify which illnesses the British public believe should be a priority for national health spending, enabling the ABPI to determine whether treatments in the research and development pipeline match the public and the NHS' agenda.
The research showed that Alzheimer's is the third most cited disease, after cancer and heart disease, with 11 per cent of the public demanding greater national health spending and 12 per cent more research.
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