A UK-wide campaign is being launched to highlight the divide in health and quality of life for asthma sufferers depending on where they live.
The 'Wish you were here?' campaign is being spearheaded by charity Asthma UK to mark World Asthma Day on May 6th.
The organisation is calling on the government and healthcare providers to deliver high quality services for people suffering from the disease - a factor which may affect their life insurance policies.
Reports used in the campaign will highlight variations in admissions data for asthma patients across the UK.
According to the organisation, as many as 75 per cent of all hospital admissions for asthma are avoidable through good management and routine care.
In addition, a 'good asthma services checklist' has been drawn up by the charity to encourage healthcare professionals to help people with the illness stay in control of their condition.
Asthma sufferers are also being offered the chance to learn more about the disease at the 2008 Allergy and Gluten Free Show in London.
Asthma UK will be one of more than 100 exhibitors at the event providing information about the disease and the opportunity to speak to a qualified asthma nurse.
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