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There are many different ways of describing the different types of companies which provide life insurance and life assurance policies. One of the main distinctions, which interests customers and prospective customers, is who owns the company.
Life Insurers can either be owned by those who hold shares in them (privately or publicly) or by those who hold policies with them (their customers), these are called Mutual Companies.

Policy holders with mutual life insurers often have what are called membership rights and benefits which can be varied but usually include voting rights when appointing Directors to run the company. It is important to point out however that is not always the case that having any policy with a mutual life insurer confers on the policy holder membership rights, this is because some mutual life insurers only offer such membership to those with certain types of insurance or assurance policies, or policies started before a certain date.
Whereas shareholders in a company can buy and sell their shares, members of a mutual life insurer can not unless of course the mutual votes to de-mutualise and in so doing issues shares to the members which can then be traded as other shares.
De-mutualisation has been a popular choice for a number of mutual life insurers over the years, leading to millions of life insurance and life assurance policy holders receiving shares which they can either keep, in the hope that the value of the shares grow and in the meantime earn dividends on them, or they can sell them. These shares are often described as ‘windfall’ shares because they have not been bought by the insurance or assurance policy holders who receive them.
The pressures on life insurance companies owned by shareholders (who demand increasing profits and therefore increased share values and dividends) are often very different to mutual life insurers which are owned by their customers; however the types of life insurance and life assurance policies offered by both types of insurers are broadly the same.
The possible windfall benefits offered by de-mutualisation have caused some to buy a life insurance or life assurance policy from mutual life insurers when their prices are at least as good as the alternative life insurers available, because of the chance of them receiving windfall shares.
At Direct Life we offer the life insurance products from mutual companies and those with shareholders.





