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Most life insurance and life assurance policies today are sold by intermediaries (often called brokers) which can be businesses set up to specialise in insurance, banks or building societies or traditional retailers who are simply trying to find new ways of making money from their customers.

Some life insurers do sell their policies direct to the public although they often do this on a limited basis and, contrary to the way other retail markets work, these policies can be more expensive when bought directly from the life insurer.
Intermediaries or brokers can nowadays offer life insurance and life assurance products from a single insurance company, a panel of insurance companies or from what is also described as ‘whole of market’, although in truth ‘whole of market’ is rarely the whole of the market and is just a way of describing a large panel of insurers which are prepared to sell their life insurance and life assurance products through the particular broker or intermediary.
For customers the benefit of using a broker who offers life insurance and life assurance policies from more than one life insurance company isn’t always obvious because not all brokers discount the basic cost of life insurance and life assurance policies. It is also true that not all brokers selling one life insurance company’s life insurance and life assurance policies offer discounts all of the time and therefore it pays to shop around.
At Direct Life we do provide discounts to customers on their life insurance policies and these are hard coded into our online and call centre quotations service.





